The secrets of effective Radio Advertising

Nowadays, the technology is taking various shades of marketing. The numbers of radio listeners are also increasing continuously. The advertisement on the radio in...

BTL promotion and marketing

Companies market their products in many ways. These ways typically grouped into two categories which are above-the-line (ATL) and below-the-line (BTL) advertising. Above-the-line advertising...

Bus media: An effective outdoor media

In India, buses are the suitable and affordable travelling medium for plenty of people to travelling regularly and consistently all over the city, district...

Branding and customer satisfaction

Branding is the process of recognizing a product with a name or image that describes the features and qualities of a product to customers....

Political Advertising

Advertising is represented as any paid communication by an identified sponsor aimed to inform target audiences about an organization, product, service or idea. The...