An LED sign for a business can be an effective addition to your business strategy. Whether you’re a pharmacy, retail store or bank, you want to make the most of your investment.
There are various fantastic benefits to using an LED sign for your business. They support to create awareness of your business and get more customers in your door. But, many businesses make the same mistakes that could potentially distract drivers or discourage potential customers. If you truly want to obtain the benefits for your business, then you need to avoid a few commonly made errors. If you can avoid them, then you can go ahead, confident in return on your investment you want.
Common LED sign Advertising Mistakes
Here are some points to help you avoid the common pitfalls associated with LED sign technology. So, you can create the most out of your signs!
Mistake No. 1: No Dedicated Operator
The first mistake most companies make with their LED signs is not appointing a particular operator to update and run it daily. Updating the messaging on your sign is very simple. It can usually be done in just a couple of minutes. But you have to take the time to change the message, so designate someone on your team who can keep tabs on it.
Mistake No. 2: Sign Not In A Visible Location
Another common mistake LED sign owners to make is not placing the sign in a highly visible location. The complete idea of using LED signage is to attract attention so you can present your company’s message. When the sign is in a spot that doesn’t reach the end user, then you aren’t going to see the return on investment that you want.
When you fix your sign, make sure to place it in a very visible spot to reach the largest audience possible.
Ask yourself these questions as you decide on the placement:
-Is there anything obstructing drivers’ view of the sign?
-Will the sign be easily read from the road?
-Does the sign help drivers determine where your business is located?
Mistake No. 3: Incorrect Timing
When it comes to LED signs advertising, timing is important. The technology associated with these signs allows you to dynamically display your message with scrolling, flashing, and other features.
But if you don’t coordinate your efforts with the arrival or passing of the target audience, then you’re missing out on potential customers. Make sure you adjust the timing for your messages with the right time to reach the people you want to reach.
Mistake No. 4: Unclear Messaging
If you’re not using the correct words or themes to convey your message clearly and directly, then it’s a lost business opportunity. LED signs make attracting attention to your industry fun and a little flashy, but if you overdo it with color or excessive effects, then it is difficult for people passing by to see and understand.
When you create a particular message for your LED sign, make sure to use the right colors to catch people’s attention but still convey the message in a clear and easy to read manner. Keep it short and easy to understand!
With these tips, you can easily increase the effectiveness of your LED signage and make sure it reaches out to your target customer in a clear and concise way. If you carry out these tips, then you’re one step closer to not only attracting the business and new customers you want but also getting the most out of your investment in an LED sign.
Work with experts and Avoid Mistakes
Global advertisers are one of the best outdoor advertising media. We’ve worked with hundreds of businesses, including companies just like yours. We can work with you to build a custom LED sign that gets results. No matter your budget or goals, we’ll help you create a sign that stands out.
Our experience can serve as the foundation for your most effective marketing campaign ever. Call us today!