Today, we live in a visually cluttered, and noisy world where dozens of media channels vie for our attention. For media partners and buyers, and the brands whose messages they put out, that means an ever-increasing array of competing places to try to tell us and sell us. Each of those channels, therefore, has to justify itself or die. In fact, the future of outdoor advertising is digital.
Digital out of home technology can now put large screens size of a cinema in areas where billboards used to be, and replace all of the signage on public transport. As well as, the local shopping Centre replaced with moving, dynamic screens that look 1000x more compelling than a poster.
Four Ways Digital enhances OOH
Digital OOH does not face the same difficulties as other advertising mediums. Like, there is no ad-blocking, and with digital abilities, mobile targeting, and enhanced traffic data, outdoor is now more essential to the media mix than ever.
The creative opportunity for advertisers is huge, and the creative executions on outdoor screens are getting better all the time.
Influencing the audience in proximity to your outlet is the best way to attract business. Here are four of many reasons why optimized digital outdoor advertising spaces are ideal for driving traffic to physical stores.
With digital, an outdoor media asset is no longer locked to a single brand on a long-term contract. With the ability to switch between multiple creatives, big brand stores or small businesses can all bid for the slots they want.
Targets Consumers on the Path-to-Purchase
Social media may get you more engagement and newspaper advertisements will reach a wider audience, but for small businesses increasing store visitors is key.
By using outdoor screens near their outlets to display promotions, retailers stand a better chance of influencing purchasers.
Optimized for Highest Impact
Coffee-shop chain? Target the morning rush with promotions. Conference or event? As well as, it Informs people about how to get to your location when it’s close to your event day.
Digital allows brands to narrow their audience for effective campaigns.
Reports and Actions
Who viewed your ad? How many store visits did the ad incite? How long did people view the ads?
All these questions and more are answered by automated reports that keep business owners directly informed about their campaign.
Insights from these, it can even help the advertiser make small changes in time or length of the ad to improve results.
Now, the future is digital, and we are living in it. Through the ages different tools and mediums have been used to convey important, relevant information in a public arena; but, DOOH can the target messaging and make it super relevant is just a smarter way of doing this.
So, still, if you haven’t studied how your own OOH marketing creative could be improved in real-time, now’s the time to get your thinking cap on.
In conclusion, digital outdoor offers the opportunity to share the right message or the right content at the right time with the right people. As a result, it can deliver a huge uplift in engagement.