It is the time of advertisement and to be more excellent outdoor advertising! No business can stay longer in the competition without the proper ad. Although, outdoor digital displays are used for promotions of the businesses as they offer attention-grabbing displays. Various studies show outdoor digital signage to perform notably better than other types of advertising (including online) regarding engagement.
Well, we cannot ignore the fact that the outdoor LED screens instantly stops the passerby because of their amazing colours and attractive features.
Digital outdoor advertising driving global outdoor ad market, study says
Of the 70 percent of Americans who remember seeing a digital ad in the past month, 47 percent specifically remember the ad.
As well as, a study conducted in Sweden found that drivers spend significantly more time looking at digital billboards than traditional billboards.
Around, 55 percent of people who see an ad on digital signage can recall the specific message displayed.
Outdoor digital screens can be used for:
A unique way to share information with your target audience in an eye-catching and memorable way.
Get more traffic to your site
Display advertisement makes it possible to reach out to a huge target audience. This increased traffic which helps to establish brand awareness and recognition. Therefore, it increases both online and offline sales.
Also, display ads have much greater cost-effectiveness compared to traditional offline media such as TV, radio, and newspaper.
Increase your brand awareness
If you’re interested in increasing your brand awareness, display advertisement may be the most cost-effective solution. They are continuously showing images to viewers while they are surfing the web.
Get more Conversions
Although the average click-through rate of display ads are relatively low, display ads make up for this with the huge amount of impressions that are possible online. With so much time spent online, online display advertisement presents a great opportunity to reach a huge number of new potential customers.
Target the Right people
It is difficult for marketing to get right people. Display advertising audience targeting will help you reach the relevant audience.
By providing relevant content to your target audience, you can increase sales, brand recognition, and traffic to your website. All this makes display advertising a great investment opportunity.
LED: Highly Targeted Digital displays
Outdoor LED displays are amazing ways to increase your brand recognition by reaching more and more people. It is an engaging medium which increases the company’s ROI and brand visibility. Well, there is no other form of advertising which is more effective than the outdoor advertising. Use outdoor LED screen to reach more and more people and hence expand your business.
If a person repeatedly sees the same sign or billboard on the way to work, it will start sticking. This channel ensures that brand awareness will increase over time. Make your company outshine from other businesses by increasing the brand awareness with the use of outdoor LED displays.
Reach More customers with best outdoor media
Are you searching for more details on outdoor digital advertising for your business? At Global Advertisers, we’ll assist you to build and execute a marketing plan that will drive more people to your business.
Digital advertising is an important part of our lives, whether we are marketers, advertisers or regular Internet users. We’ve learned together how everything started, when and where the first digital marketing banner was launched.