When it comes to outdoor advertising, there are some solutions to choose from, all of which offer their distinct effect: walls, billboards, street furniture, mobile billboards, digital, outdoor projections, street frames, and many more.
Currently, outdoor advertising is a huge market and has great potential to boost your advertising efforts. There are various spots to choose from, depending on your budget and market. And with the right know-how, it can be an extremely cost-effective advertising choice.
The Impact of Outdoor advertisements
The impact of any form of outdoor advertising is massive, but it is also quite challenging, considering that you only have a few seconds to relay a short, meaningful message into the consciousness of a driver, passenger, or pedestrian who may have no interest in your message. But if your advertisement has enough creativity to get past this obstacle, you can be sure that it will have a considerable effect.
In this post, we have collated some outdoor advertising tips to increase the chances of converting your outdoor spend into sales.
Also, here are some tips to help in the design of outdoor ads:
Stick to the three-second rule
As mentioned before, the viewing audience for outdoor ads is primarily made up of mobile people going on with their day to day activities, which can restrict the viewing time of your message. When designing your message, you must emphasize clarity and focus so the ad intrigues and entertains efficiently. If the creativity is strong, other factors like location, duration of the campaign, and media weight will make it extremely successful.
Stick to the 3-7-10 rule
If you get stuck in your design, the 3-7-10 rule can be a good starting point:
3 elements – text, image, logo.
7 words – or less. The message should be succinct and to the point.
10 percent – minimum area occupied by the logo, so it is easily identifiable.
Choose the instantly recognizable image
Using images of people or products are useful but adding irrelevant or funny images will not get you positive results. The more effective advertisements use an image that can be identified in an instant, such as a singular image, a product shot, or a close up of an item.
This is very important for any outdoor advertising medium because they will most likely be viewed in transit.
Make the message readable
Your message must be easily legible at the ideal viewing point depending on the type of medium. Make sure the following elements are taken care of:
- Adequate spacing between letters and words (proper kerning and tracking)
- Use a proper combination of capital and lowercase letters to improve readability
- Use the appropriate colour and balanced typeface
- Ensure 24/7 readability (this may mean lighting your advertisement at night)
Get Ready to Start Your Advertising
Lastly, you should make your outdoor advertisement engaging. You will be competing with not only those in your category but also against everything else that draws the attention and consciousness of your prospects.