What’s your business’s biggest problem? It’s not money. It’s not your pricing. And it’s not the economy. The answer is almost always brand awareness. When we talk about shoes, probably think of Adidas, Reebok or Nike, wherever you are. This is one of the best examples of brand awareness.
Getting new users is one of the main aims of marketers. Now, get the brand’s name in front of the target audience through social media, outdoor advertising, and other marketing techniques. Therefore, marketers would say, “build brand awareness.” Without it, you have no form of knowing if your efforts are working.
Reach is Essential for Any Media Policy
It holds the number of unique individuals who were displayed in an advertisement. TV media buying, radio, print, outdoor, and digital all have different methods for tracking reach.
So, how exactly does one quantify brand recognition success? Below, we’ll walk through some effective methods to measure it and give you helpful tips.
Billboard Advertising Starts the Communication and Builds Brand Awareness
Billboard advertising is an absolute way to get people talking about your brand and create immediate awareness of the products you offer. Viewing a billboard once has little impact. But imagine the same massive audience seeing the same billboard day after day for weeks, months or years. Your brand and your message will ultimately start to stick in people’s minds.
With Billboard Advertising, People Will Notice Your Message
The great thing about billboards is that they are a unique form of interruption marketing and cannot be avoided. They enforce your observers to stop what they’re doing and take action. As well as, because they’re an attention-grabbing part of the scenery in busy areas. They usually stand out to people long enough to perceive your message across, consistently, every time.
Also, most effective billboards quickly communicate your brand’s message; people can’t help but see your message and take it in. With time, your billboard message resonates, your brand is noticed as an authority, and your phone starts ringing.
Strategically well Located and Highly Targeted Billboards
When it comes to advertising, we have many choices to choosing where and how to display your message. Different advertising places provide different levels of visibility, and we have complete freedom in deciding where and how your brand is exposed to your audience. Consider the following billboard examples.
When Audi designed a billboard poking fun at BMW by putting the image of a beautiful call and the words “Your move, BMW” on it, BMW replied with a nearby picture of one of its cars and a plain text that stated, “Checkmate.”
Silberman’s Fitness Center
When it comes to grasping the attention of your target audience, it is important to study outside the box or at least on one side of things. A fabulous example of a simple but powerful arrangement to the traditional billboard can be seen on Silberman’s Fitness Center billboard. The billboard simply says “Time for Silberman’s Fitness Center” with a phone number.
You likely already know designers must include negative space in ads, but did you know you can creatively use even that negative place? One example of this can be viewed in Koleston Naturals’ billboard. The focus is on the hair, but what is different about this billboard is the picture of a woman exchanges at the time of day.
Orphea recognized this when it created its giant insect trap billboard. It took a regular billboard and added an image of a can of insect spray. Then it used transparent glue in particular areas to turn the billboard into an insect trap. It strategically set the glue in the shape of a spray from the can. So, as the insects got stuck in the glue, it appeared as though the can was spraying bugs dead.
Enhance Your business with Global Advertisers
At Global Advertisers, we have a broad and diverse inventory of locations to choose from to showcase your brand to the ideal audience.
Billboard advertising has been and will continue to be a very effective channel in a company’s marketing arsenal. Give a call today and let’s figure out the best outdoor advertising solution for your brand awareness.