Advertising helps in the promotion and growth of a business. There are different kinds of marketing campaigns. Some of them are used to advertise the company in general; the others are used for some specific service a moving company offers. The purpose directly influences the volume, the cost, and the type of marketing campaign your company will use. There are online and offline marketing strategies.
Increasing your advertisement and promotions forces you to think about offering more value to the consumer. Although, the offer is one of the best utility to display and the best thing to advertise. If you can find a form to put goods and services on sale, bundled services to customers who consume more and promote special offers, you can expand value to the customer and drive sales higher.
How to Sell a New Product or Service
When it comes to promoting a new product or service for your business, it can seem like there are countless options. So, it’s become hard to decide where to get started and which methods of promotion will give you the best returns. The fact is that there are many ways to advertise your business, and what works may depend on your business.
Make an Offer They Can’t Refuse
Customers love a bargain. So, offer them a real one so that they will come back to you time and time again. Whether you’re providing an unbeatable price, a free trial, free shipping or a bundled package, going out of your way to present your customers with a good deal will help you be successful.
Once you come up with your powerful offer, make sure that you advertise it proudly. When people recognize that you have something great to offer them, they will have a challenging time resisting it.
This is a very dominant concept and can make or break your business.
Sales Promotion Examples
There are various types of sales promotion activities you can pursue. Unlike advertising, sales promotions don’t necessarily present upfront costs. Sales promotion activities are common in both consumer and business-to-business markets and can help your customers in their decision-making process.
Here are some sales promotion examples:
A gift with a purchase can be a great way to provide additional value to the customer. If used strategically, it can also be used to increase average order size and to get rid of a product that isn’t moving.
A restaurant, for example, may offer a free dessert with the purchase of a meal. An electronics store may offer free batteries to customers.
Everybody loves a deal, and as Black Friday and Cyber Monday consistently demonstrate year after year, customers will go crazy for a good price. Use holidays and events in our Marketing Calendar to your advantage by having sales or specials at your business.
Vouchers and Coupons
These are given in magazines, newspapers, on product packaging, and online. You can offer vouchers and coupons via email to your email list or as a thank you when people support your blog or email newsletter.
Social Media Contests and Giveaways
Buying a product provides a consumer entry to these giveaways. Such sales promotions are particularly attractive with food items such as chips and sodas, which provide prizes related to the business inside the packaging or offer codes on bottle caps. But you can do the likewise with a Facebook or Instagram giveaway to get new customers entertained in your business.
Buy-one-get-one-free deals (BOGO) are among the most well-used promotional methods. BOGO deals operate with more than just product-based companies; they also work for services.
Fitness studios, spas, salons, advisers, and trainers can offer BOGO deals on their classes or training as a way of fulfilling their schedules or getting new clients during the slow season.
Do you want to learn some interesting ways to attract more customers to your market? So, you have to know about some advertising strategies.