In-home advertising includes anything seen on your TV, flyers in your newspaper, or even what you view online. Alternatively, OOH advertising includes what you are exposed to via transit, billboards, or storefronts.
2017 has seen some huge developments in the Out-of-Home world, and it looks like that trend will continue through 2018. The digital transformation of outdoor advertising is enabling brands to run more personalized marketing campaigns to customers in the offline world.
Digital out-of-home advertisement has grown as a proportion of all OOH spending, reflecting the new possibilities for brands to make an impact. As new measurement methods and integration with digital channels come online, they will proceed to add to the value proposition for OOH, making it an even stronger component of a robust media plan.
Top trends in out-of-home advertising for 2018
OOH aligning with digital marketing strategies
Marketers are becoming frequently aware of how the worlds of Out of Home and digital media overlap. Connecting the two as part of an integrated strategy can strengthen both.
That increased presence also comes with a much larger diversity of media options, from posters to billboards to transit to bus shelters. Also,investigation of digital media can help inform OOH planning. Out of Home can help focus digital efforts, and bring more focused audiences into the advertiser’s digital ecosystem.
Due to, integration of digital marketing strategies with Out of Home can multiply impressions to a pure plan. By way of the Smartphone, individual behavior and demographics are being mined and combined to deliver stronger metrics to the advertiser.
Merging OOH and mobile
This convergence between Mobile and OOH makes another big part of OOH trends for 2018. OOH, ads are capable of running more online activity per ad spends than any other offline medium.
In addition, OOH has already been productive at generating significant social media activity. Mobile technology, like Near Field Communication (NFC), QR readers, and indeed Augmented Reality features, are making the connections between OOH and mobile even stronger.
Online data will drive creative strategy
The creative changed by the time of day, amount of people in the outlets, and traffic around the billboards.
A lot of this data like footfall, traffic, social trends, weather, and more are already accessible to advertisers. It will be more impressive to see how the data collected creates more innovative and relatable consumer experiences.
With everything that’s moving in OOH, it’s important to recognize that this is still an industry of people helping people to make links between brands and their audiences. All these trends make it that much easier.
Global Advertisers: Best Outdoor Media Agency
As a result, outdoor advertising is an ideal form of advertising if you are searching to create immediate awareness for your company.
Are you ready to improve your business by enhancing your outdoor advertising? Global advertisers have many years of experience and knowledge in the field of outdoor advertising.
Let our experts achieve your personal business goals and take your outdoor advertising to the next level. Contact us today on www.globaladvertisers.in.