Which is the better- Traditional or digital marketing? As per the marketers, both marketing schemes are good. Many small businesses grapple with deciding which kind of marketing to do because their budget will only extend to one or the other, not both. The decisions that must be made are not easy: which method of marketing will give me the most bangs for my buck? And what is the big difference between these two anyway?
All you need to do is know the pros and cons of both and see how it applies to your business. Check the digital marketing vs. traditional marketing statistics, and you will have a good indicator of which mode of marketing you need more.
What is Traditional Marketing?
Traditional marketing is the methods of conventional marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion:
- Billboard advertising along roads and highways
- Magazine Ads
What is Digital Marketing?
Digital marketing is the new age marketing method of the global realm. With internet finding its application and benefit in every aspect of life, marketing to has managed to not only build awareness but also give them a global platform to reach a wider consumer base.
Digital marketing includes platforms like:
- Social media like Facebook, Twitter, or Instagram
- Business networking sites like LinkedIn
- Promotional Ads via emails
- Paid pop-ups
- Click bait links for viral content
Although all the marketing schemes used in digital marketing appear. Similarly, online marketing is a far more versatile mode of marketing than conventional one.
Benefits of Digital Marketing over Traditional Marketing
Traditional marketing has its advantages, but there is no doubt that internet marketing has set a revolution ablaze. It has some clear winning benefits over traditional marketing, and some of those are mentioned below.
While newspaper, television and other such media ads cost a lot, advertising through the internet is quite affordable. This, in turn, means the greater fraction of the budget to enhance business.
Digital marketing has the advantage over conventional marketing since it can give immediate results, while the latter keeps you waiting for long before giving any results.
With online marketing, you can hold and view everything from some visitors, conversion rate, and busiest period of the day and bounce rate too with ease.
- Brand Development
When the question of brand image arises from digital marketing vs. traditional marketing, digital marketing has an added advantage. Due to the shortage of space and low frequency of advertisements as is the case with traditional marketing, it loses at the hands of the online marketing.
Instead of a small column in a newspaper, you can develop your website and showcase your ads or advertise your brand whenever you want with the help of a social media page or your blog, unlike traditional marketing. This supports to build an image of your brand consistently.
No traditional marketing mode, allows you to interact with your audience and engage them with your brand. With such marketing channels you have to wait to gain response only after which can you take any further step.
However, with digital marketing strategies, you can not only interact with your targeted audience in the real-time but also make prompt and fruitful steps based on their quick feedbacks. You can also engage your consumer in chats and discussions for registering better brand appearance and gain passive advice to enhance your product or service.
Owing to real-time results with digital marketing, you get instant publicity, and even if you do not, you can immediately know which of your ad isn’t working.
Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping you reach a new audience and earn a new visitor every nanosecond.
Today’s world has transitioned into a very digital environment. And, for businesses, it is imperative to have a website and use the web as a means to interact with their consumer base.