Nowadays, businesses pay a lot of money to get their advertisements into premium print media such as magazines. It makes sense, then, that company owners and marketing heads do everything they can to ensure that they are optimizing these advertisements to get the best possible returns.
Magazine advertising builds a clear and colorful image in the mind of the customer. To further entice the reader’s desire for your product. Some magazines even offer advertisers an opportunity to include product samples with their ads. For example, witness the proliferation of “scratch and sniff” perfume ads.
Here are seven hacks to help your team put out the best possible Magazine Advertisement.
One important thing to remember in any magazine advertising really, but even more so in magazine advertising, is that you need to verify the placement of your advertisement within the publication. If your advert is placed in a section that your target readers are not reading much, then your money gets wasted because the right people would not see your advert despite.
Improper placement may not just be the result of your advertisement being placed on a low-traffic page.
Know your customer
Pick up the magazine and read it before commissioning an advertisement. You can learn a lot about the people that read the magazine this way. You need to make sure that wherever you are advertising, there will be readers who are interested in your product or services.
Due to this, you can save your money and put your money in right place.
Draft a good media kit
Many researchers show that advertisers who request for the media kit from the magazine companies will have the more handle on the publication. The media kit has information about the magazine’s readership, their distribution, and the demographics of where the magazines are purchased.
Although, media kit will also help you ‘know your customer’ as we discussed earlier. A media kit will also help you determine specifics like the days with the highest readership rates so that you can plan your magazine advertising campaign for maximum impact.
Advertise to your market
When you use the media kit and discover the demographics of the readers, you can then design your advert to meet the likes and wants of those readers. The same basic advertisement can be designed from a different angle each time so that it fits the publication in which it will appear.
Many television commercials rely on the same concept.
Look for the best price
As we live in the real world, you will need to keep your costs down. If you want to be to keep the costs down, you will need to find the best deals that magazines offer. You must ask the magazine advertising department for a price sheet. Better yet, ask for deals that are not listed on the price sheet.
Honestly, this should be one of the first tasks you undertake when reaching out to a magazine to advertise with them.
Keep track of your analytics
In the real-world, companies need to keep track of their clients. This is where you get ahead of the competition by paying attention to the analytics. This will help determine if any increased customer interest is based on the magazine ads.
For this reason, you should check your analytics regularly to gauge the effectiveness of your advertising campaigns. So you can optimize your marketing spend on ads that work.
Colour some graphics
Sometimes it is important to speak with the magazine as well as your designer to decide how well specific colours will work in the publication. After colour, the next thing you should do is decide on the graphics and images that you want your advertisement.
Whatever you do, make sure that the visuals are used with impact. Most important is, do not distract from the main message you are trying to convey in your print ads.
Choose the Right Platform for Magazine Advertising
Till date, Print magazines are a highly effective channel for customer engagement and brand storytelling. Global Advertisers is one of the most popular and growing industry for print media. Global Advertisers, help you to reach the Print Media platform successfully through magazines, newspapers, and periodicals.
For more information visit: http://www.globaladvertisers.in