In the modern world, advertising comes in many forms. Well, to state that advertising comes in many forms in itself is an understatement, and it’s often impossible to comprehend, especially when things get cluttered.
Advertising is a collection of print, radio, television and other mediums used in connection with each other; but Cinema advertising is one medium of advertising that sets itself unique from all other forms of advertising. It provides a 360-degree marketing environment that is uncluttered and finds the consumer in a comfortable and responsive frame of mind.
Cinema advertising is a great trend to put your message in front of a seated and captive audience. The basic aim of movie theater ads is to reach out to viewers or individuals undistracted. More importantly, movie theater advertising allows you to display your ad big, backlit, in full motion and without any competing ads or visual clutter to get in the way.
Why should you go to the Cinema Advertising?
Experts have been coming up with more dynamic ways to promote a brand to audiences all over the world. The promotion has suddenly turned into an intricate process that involves research and analysis. But perhaps one of the easier ways to advertise is by the power of cinema.
Cinema Advertising is a great way to gain attention, in a way that is so effective. People use cinema advertising to get a wider range of people has one thing in mind, especially with the right advertising strategy.
There are certain advantages to using cinema as a medium for promotion. Below are some of them:
Most probably, viewers are too focused on the screen whenever they’re in cinemas. Such would be the perfect opportunity to use ads and placements, especially for books.
People grow curious about the things that they see. As such, visual impact plays an important role in cinema advertising. Many advertisers, hence, take advantage of visual impact in promoting brands.
Younger, More Able Audience
More importantly, 71 percent of these cinemagoers are in the age group of 15-24 years, and we all know that they’re the perfect demographic for most modes of entertainment.
Cinemas primarily make it easier for sellers to reach out to the youth. Young people are the consumers of today and tomorrow, so it’s always a good idea to reach out to them.
Low Ad Avoidance
In cinemas, the audience has no choice but to watch what’s in front of them. Marketers won’t pass up the chance to take this into account and have some placement in cinemas at every opportunity with movie ads. If they’re actively anticipating for the movie, then they’d have to go through every ad shown in front of them.
Since viewers are stuck on the big screen, there’s more opportunity for them to indulge in cinema ads. By showing ads on the screen, it becomes a standard to spark discussions and stimulate conversations that’d last for a long time. This is especially more prominent in digital cinema advertising.
More Advertising Recall
On a smaller screen, viewers won’t mind the ads that interrupt them with information. Through the big screen, however, it’s different in a sense that there’s so much quality in displaying ads on cinema. Also, the message hardly becomes repetitive and jarring to viewers.
Consequently, this medium helps to reach out to a core audience which could be hard to engage with meaningfully, otherwise. Plan your cinema campaign in targeted cinemas and increase the effective reach & ROI in your media plan.