Due to the changing world of innovative technology, the marketing industry has generated a new industry of digital out-of-home marketing (DOOH). This includes Digital LED Billboards. The main benefit of a digital billboard is the ability to change the content from anywhere instantly.
Now, ad agencies can provide service to multiple customers on one board. Therefore, they no longer need a maintenance crew to change a banner every month. This increases profits while keeping overhead costs down.
Mobile Billboards: Do it outdoor media
Mobile billboard advertising is one of the latest forms of advertising. In this media, displays are wrapped around a board that is located on the back of a truck area. The development of this technology has allowed mobile billboard companies to retrofit LED displays onto vehicles. Like, box trucks, pick-up trucks, flatbeds, trailers and even cranes.
This fact makes it unique and noticeable. It has an excellent recall and more flexibility than traditional billboard advertising.
There are many reasons why you should spend on mobile billboards. Here’s a bit of science behind why mobile billboards work.
Did you know that messages on mobile billboards resonate with the human brain stronger than typical advertising? You can’t miss it, and there’s no way to avoid having your eyes drawn towards a massive truck side advertisement driving by. That’s why your ad has an opportunity of being notified by excellent brand awareness.
More Affordable than any other medium
Mobile billboard advertising is less expensive than running commercials or even using a stationary billboard. It is one of the most efficient forms of advertisement on a budget.
Clutter-free advertising space
By being able to move around freely, you can ensure that you are not drowned out by all the other advertisements near you. Unlike conventional static billboards, mobile billboards don’t suffer the same drawbacks and can be freely placed away from any advertising if need be.
Size does matter
According to marketers, bigger is better when it comes to advertising. When you’re trying to get noticed, a 10 feet high, 22 feet wide message will not be easily missed. Especially, when it is moving and at eye level in the street.
Control over Campaign
You will have more control over your advertisement campaign. You can track the vehicle with your mobile billboard wherever it goes. So you know specifically who is being reached. If you’re using a private driver for the billboard and they find themselves in an area that is particularly dense with your target demographic, they can stop to have your ad noticed by potential buyers.
Try Mobile Billboards for yourself
As you can tell, mobile billboards are perfect for generating brand awareness. So why not try it for yourself?
Now, pay attention to how much it supports your business grow and where your audience is being reached most with this form of advertisement.
Outdoor media agency has several exciting options to choose from, including both scrolling and digital mobile billboards. Now, learn more about each of our mobile billboard options and start thinking your next campaign.