In the era of faster technological transition, hoarding is stated to be the most important phenomenon for marketing the brand. Hoarding has become the necessity of the brand due to various reasons prevailing in the market economy.
Marketing through hoardings has been practicing for years. In fact, it is one of the oldest marketing trends and is in the category of outdoor marketing which is benefiting businesses of all sizes. National, international and local businesses have recognized the power of hoardings to advertise locally.
In this blog, we are trying to tell you how should be your hoarding so that your business can get quick brand awareness.
Simple but Attractive
Simplicity plays an important role. Keep your hoarding simple, neat and clean so that it looks advertising for a professional company. Describe your product or service in just a few words. Add images or just a logo to remind people of your brand.
Focused on the Prime subject
Do you know hoardings attract visitors when it is focused? So, it is must to be focused on your content. For example, if you are creating a hoarding for a product launch, make sure the prime highlight should be that product regardless of your other services. In the same manner, if you are giving a special discount, the hoarding content should talk about that discount.
Keep Attention to the Font
When hoarding is designed, it is necessary to give proper attention to the font size and style. Instead of playing with multiple font styles, choose a simple and readable font like Cambria, New Times Roman, etc.
A hoarding which is readable by far is said to be the most successful hoarding design. So, keep the font style attractive and simple. The size should be standard. It should not be too large or too small.
During designing of the hoarding, it is necessary that the color of the font, board, and the image is chosen wisely. Contrast color is always appreciated because they are visible and eye catchy.
For example, if the hoarding board color is white, choose the font in red, black, blue or any dark color. The contrast color choice will make your hoarding design appreciable.
Pictures tell a thousand words
If you feel that limited words cannot define your services well to the targeted audiences, go for the hoarding contains images. A picture says thousands of words. An impression of the image is enough to tell visitors about your brand and service.
For example, if your restaurant serves seafood, an image of seafood dishes are enough to tell your targeted audience about your specialty. So, a picture is more powerful than words.
Do you know a vinyl billboard shine goes last long? It will not easily fade at times. A hoarding bears all types of harsh weather like heat, rain, and storm. A vinyl billboard design doesn’t easily fade in the harsh climate. If your planning is to display hoarding for months, it is ideal to choose a vinyl billboard instead of hand-painted hoarding.
Hoarding Advertising with Global Advertisers
Working with an experienced design team will help to ensure your hoardings work as hard as they can, capturing that extra audience and everyone that comes into contact with the scheme during its initial stages.
At Global Advertisers, our hoarding design services are second to none. Over the past 19 years, we have designed eye-catching hoarding designs and billboard designs for a multitude of clients belonging to disparate industry verticals, advertising their products in a simple, catchy and effective way.
So, contact us now to learn more about how we are advertising hoarding design services can give your advertising efforts that much needed a boost!