How does our brain react to the advertisement? Well, it depends on the advertisement. On a daily basis, you see the number of billboards advertising, but few of them you remembered.
We all know images are far more successful at grabbing people’s attention than just text alone. That’s why display advertising is so popular. However, most marketers don’t realize just how much a specific image can cause your click-through-rate (CTR). Whether you are using billboard or building wrap, the type of image you put up make a big difference in the advertisement.
The purpose of an advertisement is to attract the reader, viewer and deliver a single message. Some effective advertising shares the message quickly and moves the reader to action. That is not an easy task to do in just a few seconds, but that’s all the time you have to capture your viewer’s attention.
Eye-Catching Advertising Tips
Creating ads that generate results requires a combination of powerful copy and visuals. And with so many visual ads in the digital world today, creating eye-catching visuals is key to keeping up and being noticed in a sea of online ads.
Here are basic rules that every display and mobile marketers need to display ads.
Focus on Image Quality
The initial and the foremost thing is to use high impact images. Always use clear and quality images that help you to design professional-quality ads that will get noticed and attract customers.
The image should be bold, should project a positive image of the company and highlight the product.
It’s important to purchase stock photos were seen as an easy way for online advertisers to gain access to a large variety of professional quality images.
Just as with fonts, color may not seem that important, but it is.
The psychological therapy of color plays an enormous part in advertising and marketing. Picking the wrong colors for your ads could be detrimental to your campaign.
Choose your Font wisely
It might seem insignificant, but your font style can have a surprisingly large impact on the success of your advertisement.
You could have the excellent product, great copy, and an outstanding photograph, but if your font is improper, people are going to notice your ad for all the wrong reasons.
Keep it Simple
Your ad must convey its message in just a few seconds. Keeping the message and design simple is key. If it takes longer, or if the message isn’t delivered clearly, the reader turns merely to the next.
An effective advertisement catches the eye and holds attention to deliver the message and evoke a desired action.
You should practice maintaining the hierarchy that users have come to expect in ads. You want your ads to be suddenly scannable, so include your company logo, the value proposition, and the call-to-action. Using these key elements keeps your ad focused and visually pleasing.
Include a Call-To-Action
Tell your audience simply what you want them to do next, and do it in such a way that grabs attention.
Whether it’s “Buy Now” or “Claim Your Offer,” using a strong action verb directs your audience to the next step, which is what your ad is all about. Use a contrasting color that grabs your audience’s attention and stands out from the rest of the ad visually.
Keep Your Brand Consistent
Your ads are an extension of your marketing and your brand. If your ad looks nothing like the rest of your marketing material, it only confuses your audience.
Keeping your website, marketing material and ads consistent allows for greater brand awareness.
Now, you know how to create an eye-catching and effective advertisement, start creating. Every business needs advertising, and there’s no better time than now to start your campaign.