Digital Billboard: Flexible form of outdoor advertising

Outdoor advertising has many modes, but the most popular of all times is the billboard. The billboard, which started with hand painted boards, evolved into high definition digital billboards. As an emerging media system, they offer greater flexibility of use than conventional billboards. With high brightness, high-resolution LEDs, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium.

Everyone is talking about Digital Billboard, Why?

In the digital age, outdoor advertising has gone a step further. As well as, large digital billboards are popping up in hot markets and are proving to be quite the success.

In fact, many marketers prefer digital outdoor advertising because of its large impact and efficient pricing. With high brightness, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium. Look out for these bright digital billboards as they set the tone for outdoor advertising.

Digital Billboard designing tips

Firstly, digital billboards have made billboard advertising industry more effective and cost-efficient for advertisers who want to change their message more frequently. With that in mind, here are some recommended guidelines for designing digital billboards.

  1. Simplicity is the key to creating the great out-of-home design

A billboard’s main purpose is functionality. Creating an effective digital billboard design is mainly about making it read.

  1. Make the text large

Outdoor designs should be simple, clear and easy to read.  Digital Bulletins should be legible from 500 feet away.

  1. Stick to one message or idea

Also, don’t show a complex message or numerous images. The best outdoor media reduces a complicated message to its essential elements. The best outdoor media reduces a complex message to its essential elements.

  1. Be short and sweet

Don’t use more than ten words total on the entire billboard and that includes the logo/product tagline.

  1. Avoid the white spaces

White space does not apply to Outdoor like in printed material. Increase your logo, font sizes, and imagery. Having unused visible space at 300 – 500 feet is not recommended.

Why should use digital billboards?

You might have noticed billboards in your local area being replaced with digital billboards. Why is digital so exciting? The reason is, there are many benefits of using digital billboards.

  1. Flexible

Need to upload your advertisement for a certain day and have it to finish at certain day too? It is easy. With digital advertising, it can be possible.

  1. No waiting

Once your digital advert has been created, it can be sent electronically to the billboard and uploaded within an hour.

  1. Cost-effective

In many ways, advertising on a digital billboard can be more cost-effective. Production costs are cheaper, in that there is no printing cost.

  1. Changeable displays

In digital billboards, your advertisements are rotated with the other ads on the same billboard.

  1. Use creativity

Also, digital technology offers some great creative opportunities, like video. Put your marketing in motion, and people will surely notice.

Are digital billboards available for you?

Until now, booking digital outdoor advertising has been a complicated process. As a result, the Global Advertisers is changing this with a few simple clicks.

Now, you can book your time slot on prime digital billboards. So, through our network of billboard vendors, we can provide you with the entire availability in the area that interests you. Check out more information on

10 thoughts on “Digital Billboard: Flexible form of outdoor advertising”

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