Roadside billboards are the most popular ads around the world. Billboard advertising has a completely different set of rules when compared to digital advertisements. Billboard has to tell a story about your organization using thought-provoking images and very few words to accompany the pictures. They can come at a cost, however.
Designing a Billboard to create impact
Before investing your advertising budget on billboards, you have to know first what makes them successful. So, how do you make sure that your billboard receives a positive response from your target audience? To be effective, billboards need to create an instant impact on your customer base. However, this is why it is essential that whatever content you choose to put on a billboard ad generates an impact.
Below are the basic rules to keep in mind when creating your billboard advertising creative.
Keep it Short and Sweet
An important question to ask is, does your message communicate clearly and effectively within 6-10 seconds?
Ideally, use six words or fewer and choose the words which are ease of reading. It should be concise to register quickly in the minds of a moving audience. Simplicity is a key.
Your Goal is to Attract, Not Distract
Of course, if you are going all out on a billboard advertisement, you want to be noticed. There is a fine border between attracting customers and distracting them. You don’t want to be responsible for an accident. Think about what kinds of advertisements will reach them. Therefore, avoid using content that attracts the wrong kind of attention.
Colors and Contrast
Contrasting colors play an active role in getting your message or photo stand out. If you use colors that are too bright, they might be distracting and painful on the eyes, thus defeating your goal of getting attention.
Choose bold colors since they’ll be more noticeable from large distances. Contrasting colors will improve readability. Keep your background simple and choose just one photo, so your billboard design has a stronger visual impact.
Let your Imagination Loose
You can get attention in several ways, but the best advice makes creative billboard design and does something out of the ordinary.
Just make sure that whatever you select to do adds value to the message you’re trying to get across. Using an image along with copy can attract the eyes of your audience and make a lasting impression. You can go for moving parts, 3D, or even animated billboards.
Study Your Location
A well-designed billboard will be useless if nobody can see it. One of the bigger mistakes those new to billboard advertising make is improper placement of the billboard.
Firstly, you have to know your audience and know where the placement of your board will best reach that audience. Choose the ideal outdoor locations for billboards.
Call to Action
Don’t leave your audience hanging; tell them what to do next. For example, “Call Now” or “Visit our website.”
Hopefully, this article will help you to make effective billboard advertising. Are you ready to get started your billboard design? If yes, then you’re not alone. So get in touch with Global advertisers who are offering hoarding advertising facility and enjoy a leap in your business revenue. It is the best cost-effective form of outdoor advertising for all types of businesses, from the corporate sector to the small business owner.