Digital Billboards: The evolution of outdoor advertising

Outdoor advertising has always been a popular and effective way to present your product to the community. Billboard advertising holds some unique benefits over television, radio, and even internet advertising such as cost, placement, and many other factors. But for some advertisers, outdoor display and billboard advertising also has its restrictions, especially when it comes to shaping your message.

Perhaps the biggest drawback of traditional billboard advertising is that the medium only allows for a static message. Additionally, static messages don’t allow for changes to your product or service offering.  This encourages billboard advertisers to stick with one single message for long periods of time, occasionally outliving the advertiser’s purpose.

The Future of Outdoor Advertising is Digital

The world is increasingly going digital in all aspects of industry and commerce. However, with the advent of computers and the internet, traditional advertising became increasingly more sophisticated and digital or Internet-based advertising. It has proven to be significantly better for targeting specific demographics, leading many advertisers to drop support for traditional methods altogether.

What is Smart Advertising?

A “smart” advertisement is similar to a Smartphone or any other “smart” device. It is an advertisement that can dynamically react to its environment by transmitting and collecting data over an information network (same as an Internet).

With digital billboards, you can display different advertisements each week of your campaign and because digital billboards are all connected to the Internet. Digital Billboards give you the freedom to update your message weekly, daily, even hourly.

The thought of a smart advertisement has been around for quite some time; in fact, any digital, out of home advertising that can modify its message based on the time, date, or the weather can already be viewed a “smart advertisement”.

 Enter Digital Billboards-

Electronic digital billboards give most of the benefits of traditional outdoor advertising and eliminate a lot of the disadvantages associated with static billboards.

As well as, digital billboards allow you to place your advertisement across a network of high traffic areas. One of the main advantages of digital billboards is that they are located in premium locations along highly travelled roadways.

Digital billboards are clear and stand out against the skyline better than traditional billboards display. Digital advertising is also highly active at night. Because advertisements are displayed electronically, you have no printing or shipping costs.

  1. Flexible –

Engage and generate a dialogue with consumers through unlimited creative executions, using a variety of digital outdoor signs.

  1. Time-Sensitive –

Digital enables instant creative updates and the ability to respond in real-time to current events and market conditions.

  1. Targeted –

It impacts on specific geographic and demographic audiences close to the point of sale.

  1. Efficient –

Optimize advertisement spend and work synergistically with other media to enhance ROI.

Digital billboard and display advertising offers some advantages to the right marketer. To read more about whether outdoor display advertising is right for your company, contact the advertising and media placement experts at

7 thoughts on “Digital Billboards: The evolution of outdoor advertising”

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