How to write a winning billboard slogan

What makes a billboard slogan memorable? If you are creating a new slogan for your business or product, then you want something that expresses your brand and is easy to remember. According to The Washington Post, the top four most recalled slogans are –

  1. Just do it! (Nike)
  2. I’m lovin’ it (McDonald’s)
  3. Have it your way (Burger King)

The slogan should be short punchy and uses an economy of words. These are basic components that are particularly important when it comes to the question of how to write a billboard slogan.

Here are seven tips which help you to create a memorable slogan for your business.

  1. Keep it short and simple

Just like a poet, you need to make every word count. The economy is the key. Keep your slogan under 6 or 10 words. Here are some of the best slogans out there:

Kit Kat – “Have a break, have a Kit Kat” (6 words)

Red Bull – “It gives you wings” (4 words)

McDonald’s – “I’m lovin’ it” (3 words)

  1. Be consistent

Consistent branding is important whether you are a small business or a household name. Make sure your slogan complements your current logo, company name, and projected image.

For example, Pro Carpet Care’s slogan is, “Your Greener Cleaner.” They represent their earth-friendly branding with a green leaf logo. The colour green is utilized in their website design and marketing materials.

3. Focus on what makes you unique

Figure out what your different selling proposition is and use it. Incorporate what makes you special in your slogan if possible.

4. Make it timeless

You have to grow with the times, but when you are working on a slogan, you want to study of its longevity. References to technology or expressions like “the only” are risky. Choose wording that can stand the test of time.

5. Consider your target market

You have also need to consider if your clients are local, national or international. Make sure your slogan is clear and transparent to your target market. If you trade to other countries, keep in mind that translating your slogan to another language can significantly change the meaning.

6. Get input

Being creative is a difficult job, but there are methods to avoid going it alone. Use Twitter to host a slogan contest with a designated hashtag to track records. Use Facebook’s poll feature to get views from your followers. Or consider some free tagline generators, like Sloganizer.net, Procato.com or SloganGenerator.co, to get your brain warmed up.

All this goes to say that creating a successful advertising slogan is as much an art as a science.

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