First of all, outdoor advertising works fantastic for promoting your event or service in the targeted areas. The best advantages of OOH (Out-Of-Home) are; they are simple, unavoidable and cost-effective.
Furthermore, it catches the attention of potential customers and influences them powerfully. It has an extensive reach, best visual spread, specific targeting, repeated exposure, and significant impact. How can you, as a small, local organization, get one step ahead and promote your event without getting caught up in the clutter?
Look no further, let’s discusses how to advertise your local event using out-of-home (OOH).
Advertising local events on billboards don’t need big budgets
Outdoor advertising can be cost-effective, highly-impactful way to spread the word about product or event. One Need a stable budget to run OOH campaigns on billboards, bus panels, and other OOH locations. Instead, outdoor advertisement space is now much more convenient and affordable than it used to be, which means it’s not just large, nationwide corporations who can get the benefits. You can rent as much or as little space as you can afford.
Pinpoint locations for the most effective outdoor advertisements
Think about the types of places where your target audience can frequently be found. Imagine you are promoting a local youth music festival. How about advertising the event at bus shelters on the school bus route? With a vibrant, eye-catching design, you’ll be able to capture the attention of your target customer. Think about the areas that families tend to spend time together.
Combine your outdoor advertisement with a strong online presence
An online campaign will be able to present more detail about your event to the customer. It helps them to engage with your message on a deeper level.
Your outdoor advertisement should not only build an awareness of the event you are running but needs to point customers towards your event website and social media channels.
With 26% of adults visiting a website they have seen advertised on OOH media.
Run an integrated advertising campaign
Promoting your local event is more than a group of strategically placed OOH advertisements. To make a real impact on your target audience, you need to tick all the boxes. When more people see and hear your advertising, then it becomes more efficient for the event.
Undoubtedly, this has kick-started your ideas on how to advertise a local event using OOH (Out-Of-Home). There are plenty more advice and information throughout our blog to get you up to speed on all things outdoor advertising.