Marketing is a form of communicating with customers in the hopes of selling them a service or product. However, it’s often a complicated for finding new and exciting ways to entice customers. Visibility is one aspect of marketing that won’t change regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business.
Here are some marketing trends which we need to understand.
- Interactive content
There’s content you can read, and then there’s content you can interact with it. The second variety tends to be more popular. Interactive content is an important marketing technique to create and distribute relevant information to attract a target audience.
- Influencer Marketing
Influencer marketing is on the rise because people tend to trust recommendations from people they see as thought leaders. When influencers are used efficiently, they create natural ways to attract a target audience.
- Mobile Video
Video connects instantly to the viewer, conveying emotion and a message that often is far more memorable than static words in a newsfeed. We now live in an age of mobile video, and it’s time we embraced it.
- Live streaming
It’s clear that live streaming will continue to push the boundaries. We’re going to see a lot more live broadcasts in 2017.
Chatbots are an important game-changer that enhances real-time, 24-hour engagement with customers. Advances in artificial intelligence and programming enable Chatbots to answer customer’s questions. The responses make sense because they are all based on data on how the human brain works.
- Mobile First Strategy
Work to be done for many companies to optimize conversion on mobile, although they will likely always stay cheaper than desktop. Mobile also has a huge impact on search marketing.
- Social Media Marketing
Social media strategies should market less and sell more. Usually, brands use social media to blast highly generic content. Social media should be personalized too, and it’s not too hard to accomplish. Use social media for marketing of sales and services. Use it to engage with consumers.
As a result, the marketing activities of organizations also need to move quickly to keep up with both its application of digital technologies and developing the knowledge and skills to use them.